Taking Care Of Youth And The Generations (meridian: Crossing Aesthetics)
by Bernard Stiegler /
2010 / English / PDF
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Bernard Stiegler works systematically through the current crisis in
education and family relations resulting from the mesmerizing power
of marketing technologies. He contends that the greatest threat to
social and cultural development is the destruction of young
people's ability to pay critical attention to the world around
them. This phenomenon, prevalent throughout the first world, is the
calculated result of technical industries and their need to capture
the attention of the young, making them into a target audience and
reversing the relationship between adults and children.
Bernard Stiegler works systematically through the current crisis in
education and family relations resulting from the mesmerizing power
of marketing technologies. He contends that the greatest threat to
social and cultural development is the destruction of young
people's ability to pay critical attention to the world around
them. This phenomenon, prevalent throughout the first world, is the
calculated result of technical industries and their need to capture
the attention of the young, making them into a target audience and
reversing the relationship between adults and children.Taking
Care
Taking
Care exposes the carelessness of these industries and urges the
reader to re-enter the "battle for intelligence" against the
drive-oriented culture of short-term ("short-circuited") attention
characteristic of the negative aspects of the new technologies.
Long-term attention, Stiegler shows, produces retentions of
cultural memory mandatory for social development―and for the
counteracting of ADD and ADHD. Examining the history of education
from Plato to the current quagmires in France and the United
States, he tracks the notion of critical thinking from its
Enlightenment apotheosis to its current eradication. Stiegler is
unique in combining the most radical of theoretical constructs―such
as "grammatization"―with quite traditional values, values he
proposes we re-address in our not-so-brave new world.
exposes the carelessness of these industries and urges the
reader to re-enter the "battle for intelligence" against the
drive-oriented culture of short-term ("short-circuited") attention
characteristic of the negative aspects of the new technologies.
Long-term attention, Stiegler shows, produces retentions of
cultural memory mandatory for social development―and for the
counteracting of ADD and ADHD. Examining the history of education
from Plato to the current quagmires in France and the United
States, he tracks the notion of critical thinking from its
Enlightenment apotheosis to its current eradication. Stiegler is
unique in combining the most radical of theoretical constructs―such
as "grammatization"―with quite traditional values, values he
proposes we re-address in our not-so-brave new world.