Retail's Seismic Shift: How To Shift Faster, Respond Better, And Win Customer Loyalty
by Michael Dart /
2017 / English / EPUB
22.7 MB Download
Compared to 25 years ago, today’s retail experience is a world
apart. Almost anything can be ordered, delivered and picked up
rapidly, often customized to personal preferences at no extra
cost. The smartphone has created a world of limitless consumer
expectation and logistical possibility. So how much further can
it go? What will the retail experience look like in ten, twenty,
or even fifty years–and how should companies, big and small, be
preparing?
Compared to 25 years ago, today’s retail experience is a world
apart. Almost anything can be ordered, delivered and picked up
rapidly, often customized to personal preferences at no extra
cost. The smartphone has created a world of limitless consumer
expectation and logistical possibility. So how much further can
it go? What will the retail experience look like in ten, twenty,
or even fifty years–and how should companies, big and small, be
preparing?
Amazon may still loom large, say industry experts Robin Lewis and
Michael Dart, but now they’ll actually be profitable, as mobile
shopping becomes the norm. More importantly, the primacy of
access over ownership, and experience over material goods, will
force retailers to transform their offerings. Demographic trends,
like the glut of seniors and the declining marriage rate, and
societal trends, like income polarization and continued
urbanization, will have surprising effects on which brands and
products take center stage. And the double-edged sword of
technology will be fully apparent: no more cards or cash, but
pervasive fear of fraud and surveillance from the dark Web and
the rise of A.I..
Amazon may still loom large, say industry experts Robin Lewis and
Michael Dart, but now they’ll actually be profitable, as mobile
shopping becomes the norm. More importantly, the primacy of
access over ownership, and experience over material goods, will
force retailers to transform their offerings. Demographic trends,
like the glut of seniors and the declining marriage rate, and
societal trends, like income polarization and continued
urbanization, will have surprising effects on which brands and
products take center stage. And the double-edged sword of
technology will be fully apparent: no more cards or cash, but
pervasive fear of fraud and surveillance from the dark Web and
the rise of A.I..
In their previous book,
In their previous book,The New Rules of Retail
The New Rules of Retail, Lewis and
Dart predicted nearly every defining characteristic of today’s
marketplace–and the industry snapped it up in two editions. Now,
in
, Lewis and
Dart predicted nearly every defining characteristic of today’s
marketplace–and the industry snapped it up in two editions. Now,
inRetail's Seismic Shift
Retail's Seismic Shift, they do the same for the next
era, where retailers will have to be ready for anything.
, they do the same for the next
era, where retailers will have to be ready for anything.