Research Methods In Health Communication: Principles And Application
by Bryan B. Whaley /
2017 / English / PDF
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This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover:
Exploration and Description: interview/focus groups, case study, ethnography, and surveys
Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis
Causal Explication: experimental research, meta-analysis, and meta-synthesis and
Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities.
Chapters cite or use examples from allied health areas nursing, public health, sociology, medicine to demonstrate the breadth of health communication studies.
This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines.
