Research Methods For Business Students (7th Edition)
by Mark N.K. Saunders /
2015 / English / PDF
138 MB Download
Research Methods for Business Students
Research Methods for Business Students has been fully
revised for this seventh edition and continues to be the
market-leading textbook in its field, guiding hundreds of
thousands of student researchers to success in their research
methods modules, research proposals, projects and dissertations.
has been fully
revised for this seventh edition and continues to be the
market-leading textbook in its field, guiding hundreds of
thousands of student researchers to success in their research
methods modules, research proposals, projects and dissertations.
So, if you're thinking . . .
So, if you're thinking . . .
'How do I choose my topic?'
'How do I choose my topic?'
'I'm confused by all these different philosophies'
'I'm confused by all these different philosophies'
'I need to collect my data; what do I do first?'
'I need to collect my data; what do I do first?'
‘When and what do I need to write?
‘When and what do I need to write?
. . . then, open this book to discover:
. . . then, open this book to discover:Regular checklists and ‘Progressing your research project’
sections to give you step-by-step practical guidance on the
process
Regular checklists and ‘Progressing your research project’
sections to give you step-by-step practical guidance on the
processA glossary of clear definitions for 600 research terms
A glossary of clear definitions for 600 research termsCases and examples of students’ and academics’ research and
topical news articles illustrating research in practice
Cases and examples of students’ and academics’ research and
topical news articles illustrating research in practiceDetailed chapters on choosing your topic, reviewing the
literature, understanding philosophies, research design, access
and ethics, secondary data, data collection and analysis, and
writing about and presenting your research
Detailed chapters on choosing your topic, reviewing the
literature, understanding philosophies, research design, access
and ethics, secondary data, data collection and analysis, and
writing about and presenting your research
Don’t forget to visit
Don’t forget to visitwww.pearsoned.co.uk/saunders
www.pearsoned.co.uk/saunders
where you can use online tutorials on research software,
such as IBM SPSS Statistics and NVivo, test yourself with
hundreds of multiple choice questions, analyse over 60 further
case studies, and learn how to search the Internet more
efficiently and effectively with our Smarter Online Searching
guide!
where you can use online tutorials on research software,
such as IBM SPSS Statistics and NVivo, test yourself with
hundreds of multiple choice questions, analyse over 60 further
case studies, and learn how to search the Internet more
efficiently and effectively with our Smarter Online Searching
guide!
Start your project with confidence and complete it with success!
Start your project with confidence and complete it with success!Mark Saunders
Mark Saundersis Professor of Business Research
Methods at The Surrey Business School, University of
Surrey.
is Professor of Business Research
Methods at The Surrey Business School, University of
Surrey.Philip Lewis
Philip Lewis was a Principal Lecturer
and
was a Principal Lecturer
andAdrian Thornhill
Adrian Thornhill was a Head of Department,
both at the University of Gloucestershire.
was a Head of Department,
both at the University of Gloucestershire.
