Product Variety In Automotive Industry: Understanding Niche Markets In America (springerbriefs In Business)
by Marco Guerzoni /
2013 / English / PDF
918.7 KB Download
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up tolatest trends.It focuses onthe dual structure of automotive industry inthe United States: onone hand,relatively few and large companies producing cars that apparently achieve a degree of market power throughproductdifferentiation, andon the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth studywith implications for both economic theory and the management of product variety.
