Pharmaceutical Product Strategy: Using Dynamic Modeling For Effective Brand Planning
by Mark Paich /
2004 / English / PDF
2.3 MB Download
Focusing on cross-functional coordination and knowledge
integration, Pharmaceutical Product Strategy: Using Dynamic
Modeling for Effective Brand Planning introduces many of the
complexities facing many pharmaceutical firms. The book examines
issues surrounding utilization of information, consistency of
assumptions, and the need for processes that integrate various
functional areas. It also discusses why the dynamic modeling
process is an effective way to address these problems in a
systematic and accessible way. An appendix covers more technical
points of dynamic model analysis including agent-based approaches
and mathematics of continuous formulations, and details for choice
models and conjoint analysis.
Focusing on cross-functional coordination and knowledge
integration, Pharmaceutical Product Strategy: Using Dynamic
Modeling for Effective Brand Planning introduces many of the
complexities facing many pharmaceutical firms. The book examines
issues surrounding utilization of information, consistency of
assumptions, and the need for processes that integrate various
functional areas. It also discusses why the dynamic modeling
process is an effective way to address these problems in a
systematic and accessible way. An appendix covers more technical
points of dynamic model analysis including agent-based approaches
and mathematics of continuous formulations, and details for choice
models and conjoint analysis.