Linguistic Pragmatics Of Intercultural Professional And Business Communication
by Elena N. Malyuga /
2017 / English / PDF
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This monograph presents the result of the authors’ scientific
research on the development of cognitive discursive approach to
issues of intercultural professional and business communication
(IPBC) and the study of the language of professional communication,
the links binding the language with non-linguistic and
extralinguistic realia in the framework of cognitive linguistics,
as well as oral and written communication in intercultural
professional business discourse.
This monograph presents the result of the authors’ scientific
research on the development of cognitive discursive approach to
issues of intercultural professional and business communication
(IPBC) and the study of the language of professional communication,
the links binding the language with non-linguistic and
extralinguistic realia in the framework of cognitive linguistics,
as well as oral and written communication in intercultural
professional business discourse.
The authors proceed from the assumption that IPBC can only reach
maximum efficiency provided that its participants assimilate its
inherent norms and rules and are able to skillfully implement
these norms and rules to verbalise their cognitive activity in
the sphere of professional business interaction.
The authors proceed from the assumption that IPBC can only reach
maximum efficiency provided that its participants assimilate its
inherent norms and rules and are able to skillfully implement
these norms and rules to verbalise their cognitive activity in
the sphere of professional business interaction.
Topics covered include: analysis of the theory of business
communication, of codified and uncodified vocabulary, theory of
euphemy, and euphemisms used in intercultural professional and
business communication.
Topics covered include: analysis of the theory of business
communication, of codified and uncodified vocabulary, theory of
euphemy, and euphemisms used in intercultural professional and
business communication.
